Mark Cuban, co-owner of Landmark Theatres, who seems to believe that he invented vertical integration of the film industry (United States v. Paramount Pictures, Inc., 334 U.S. 131 1948) now seems to believe himself the pioneer of the pay-to-play concept. Called "Truly Indie", the new program is simple. Give Landmark money and they'll play your movie. It's like a vanity press, or a hooker.
Will this give us great films that are too different/controversial/strange to be distributed the traditional route? Will bands of like-minded people raise money on a grassroots level to get films they feel strongly about distributed?
Or will that rich moron from you film class get daddy to write a check to Landmark to get his pretentious, derivative, crappy film distributed?
Either way, Landmark makes money. http://www.trulyindie.com/
Read discussions about Truly Indie here: http://edendale.typepad.com/weblog/2005/10/truly_indie.html
|